Tollywood young heroes are making cash of their craze. Allu Arjun is surely a much in demand celebrity who asked upon to come for music release functions or muhurat shots. He could also be called for a ribbon cutting for a saloon, opening of a music store, or even launch of a pub, but he would charge for any of these. The actor charges a cool Rs 7lakh to be a part of such a function and he would attend it for not more than an hour. The amount has to be paid in advance and there are certain other riders, like providing adequate security and a secure conveyance.