India’s leading online streaming platform, Hotstar had engaged Stylish Star Allu Arjun to endorse it in both the Telugu States. Hotstar had shot for a commercial with Bunny recently and the advertisements with Bunny are all over the Newspapers today morning.
Hotstar hopes that Allu Arjun’s fan base will widen its audience base in both the Telugu states and will make it India’s biggest digital content platform. The TV commercials will also start very soon. They have planned a six-week multi-media campaign featuring Allu Arjun across TV, print, outdoor and digital.