On the eve of Bala Krishna’s latest release “Sri Rama Rajyam” Radio Mirchi – Hyderabad’s hottest radio station did a 10 day special feature in Cassette Classics with RJ Bharathi and the Matinee show with RJ Ghajini, highlighting the character of Srirama in Telugu Cinema along with exclusive bytes of Tollywood’s veteran actor. Mirchi Also ran a contest during this on air special to select few lucky winners who will get an exclusive opportunity to meet their favorite star “Bala Krishna”
Radio Mirchi brings alive the movie and builds the excitement with it’s unique on air promotions. Commenting on the occasion Bala Krishna said, “Sri Ramam Rajyam is a one of a kind movie. The music is beautiful and has won the hearts of several Telugu music lovers; it’s amazing to receive such encouraging words from the audience instantaneously! Thanks to Radio Mirchi for facilitating this.’
Radio Mirchi RJ Hemant from the show Hi Hyderabad, also spread the excitement to the listeners.Radio Mirchi offered ten lucky listeners a chance to personally meet and interact with tollywood’s veteran star Bala Krishna of ‘Sri Rama Rajyam’. One of the eager listeners commented, “I’m a diehard fan of Bala Krishna sir and have been waiting to watch his upcoming movie Sri Rama Rjyam. It’s so exciting to be able to meet and talk to him. I am planning to watch the movie first day first show. Thank you Radio Mirchi, for this once in a life time opportunity.”
‘Sri Rama Rajyam’ is based on Uttara Ramayanam, Lava Kusa. Bala Krishna plays the role o lord Rama in the film and Nayantara is seen portraying the role of Sita devi. The dialogues have been written by Mullapudi Venkata Ramana, Kamal Kannan (National award winner) has worked on the visual effects, PRK Raju is the cinematographer, art director Ravindra has designed the elaborate sets, editing will be done by GG Krishna Rao and the music has been scored by the ever famous Ilayaraja. SPB’s magnificent vocals, that unconventional rhythmic lilt and that flute-based second interlude,work in perfect sync in Jagadanandha taraka to create absolute magic! Sri Rama lera opens with a blast of Hamsanandhi that Raja has used earlier and with that familiarity, it works brilliantly! Devulle mechina and Sita seemantham are pleasant, nostalgic throwback to Raja’s Chinna Thambi days, with orchestration largely unadulterated by modernity, barring the interludes which too impress with their sheer melody.