Mahesh Babu who popularized the concept of Brand endorsements in Telugu, had added one more brand in his kitty. This time he is going to endorse the popular bath soap, Santoor. He will be the brand ambassador of the soap in AP for 2 years. A TV commercial will be shot very soon featuring Mahesh. It will be written and directed by popular director Trivikram Srinivas.
Trivikram earlier directed Pepsi commercial starring Dhoni and Ram Charan and Jos Alukkas commercial starring Mahesh. Madhavan is endorsing Santoor in Tamil nadu.