Siddharth’s Love Failure is made in a very small budget and was shot in record 35 days. Hero Siddharth and cinematographer Nirav Shav were not paid and will get a share in profits. The budget of the movie is already recovered by satellite rights. The amount collected in theatrical run is the profit.
Ram Gopal Varma tried the same concept with Dongalamuta but failed due to the poor content. Love Failure received rave reviews from critics. With some good publicity and mouth talk, the movie might do well and make this business model popular